Nahili Samurai

Jana – Turkmen mayonnaise | April 1, 2009

Following the successful Rana mayonnaise from Iran, the brave and creative Turkmen entrepreneurs have launched the production of a tender local version (or subversion) – Jana. Which looks almost the same as Rana except the “J” letter.

But the most important thing is – housewives love Jana more than Rana. It’s not just because of the name Jana (which means “tender” or “dear”), it’s because of 3 important criteria;

  • Quality
  • Taste
  • Price

Quality and taste are better even than Russian counterparts, and the price is lower than Iranian competitor’s. Bingo. Super-success story.

By many means I’ve been conquered before, but never through the salad and the mayonnaise within. As my days grow older and my sight gets dim, I just wish my businesskinsmen a fresh drop of creativition…


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