Nahili Samurai

Jana – Turkmen mayonnaise | April 1, 2009

Following the successful Rana mayonnaise from Iran, the brave and creative Turkmen entrepreneurs have launched the production of a tender local version (or subversion) – Jana. Which looks almost the same as Rana except the “J” letter.

But the most important thing is – housewives love Jana more than Rana. It’s not just because of the name Jana (which means “tender” or “dear”), it’s because of 3 important criteria;

  • Quality
  • Taste
  • Price

Quality and taste are better even than Russian counterparts, and the price is lower than Iranian competitor’s. Bingo. Super-success story.

By many means I’ve been conquered before, but never through the salad and the mayonnaise within. As my days grow older and my sight gets dim, I just wish my businesskinsmen a fresh drop of creativition…

Advertisements

Leave a Comment »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: