Nahili Samurai

Bottled water, who’s leading? | February 27, 2008

As many others, we also buy drinking water that comes in 20L bottles. There are a few vendors, including Hayyat, Archabil and Archalyk. Recently our vendor decided to increase the price from 25,000 to 32,000. Marketing of course is not solely about innovation, cool appeal and service. It also involves price decisions.

When you increase the price, some customers run away to your competitors, especially if the product is almost the same – water. We switched to Hayyat, which decided to keep old prices. It turns out Hayyat is better, and now we probably won’t switch back even if the prices are reduced. I would recommend every medium or big company to hire a good marketing specialist (search “Hayyat” in the report). It’s really cheaper 😀


Posted in Innovative News

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