Nahili Samurai

“Bal Gaymak” ice-cream focuses on quality | September 10, 2007

some ice-cream

The “Bal Gaymak” (translated as Honey Cream) ice-cream maker focuses on quality over growth. “We prefer to make better ice-cream and win the hearts of our consumers” tells me a guy from Bal Gaymak, “we sell to special places, not to everyone, and wait for the word to spread”.

Wow, excellent, 21st century marketing! And it took me several years to understand this simple thing. Damn!

Bigger Isn’t Always Better has a few related posts about this simple truth. Focus ladies & gentlemen. Focus is everything! “We sell everything to everyone” notto is the sure way to lose everything.


Posted in Innovative News

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