Nahili Samurai

Do less, do nothing…

August 30, 2007
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What we all lack now is time. Job, family, friends, Internet… So, unless we commit to our jobs, our business and our ideas; we’re dead. Dragging yourself into more and more commitments that will get done very slowly and slow down your entire life is suicidal.

What usually gets done? Something that was taken really seriously, and took your entire attention. And if your time and attention are consumed with many distractions. Nothing will get done normally. You will lose customers, money, precious family time and sleep. Time and commitment are getting valuable, really valuable. It’s almost 4 in the morning right now, and I can’t go to sleep because I’ve stupidly rushed into so many commitments.

What to do? Stick to your main business, and get successful. Once you’re commited and focused, customers will bring more projects and spread the word about you. Today a customer brought in a new project just because I managed not to screw up with the previous project. The system is working, and now he trusts me. This is essential: good projects bring in more good projects. One good project is worth something. Ten bad projects are worth nothing.

Do less, cut off all the useless things. If its “do everything or do nothing”, just do nothing. Go to Thailand and relax for a while…

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Kwas versus Coke

August 28, 2007
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As I’m writing this, I’m drinking Turkmen Cola. It’s quite cheap really, 10 thousand manats for 1.5 L bottle, which is half a buck. Its really tasty, and I feel both cool and patriotic while drinking it.

On the other hand any Coke is bad for health. It contains too much sugar. Recently I remembered how we bought local drinks in Malaysia. Laichi, ice-lemon tea, pineapple juice, star fruit juice etc. They were good for health, nice, and cheap. There are great drinks in Turkmenistan as well; ayran, chal, kwas, mors… What drags these drinks back? Why do I see young guys drink only Coke and other soft drinks all the time? Its marketing!

Its cool to drink Coca-cola or Pepsi. And the pricing is OK. It’s not cool to drink normal drinks, and the pricing is bad. Yes, local businessmen you produce great and healthy drinks, but you overprice them, and don’t spend much on marketing. You don’t even try to make it cool to drink ayran. Hey guys, I want to feel patriotic drinking kwas, not just healthy 🙂

With all due respect, and still thanks for healthy Turkmen drinks…


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Rich & poor – different attitudes

August 25, 2007
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  1. Rich people believe: “I create my life.” Poor people believe: “Life happens to me.”
  2. Rich people play the money game to win. Poor people play the money game to not lose.
  3. Rich people are committed to being rich. Poor people want to be rich.
  4. Rich people think big. Poor people think small.
  5. Rich people focus on opportunities. Poor people focus on obstacles.
  6. Rich people admire other rich and successful people. Poor people resent rich and successful people.
  7. Rich people associate with positive, successful people. Poor people associate with negative or unsuccessful people.
  8. Rich people are willing to promote themselves and their value. Poor people think negatively about selling and promotion.
  9. Rich people are bigger than their problems. Poor people are smaller than their problems.
  10. Rich people are excellent receivers. Poor people are poor receivers.
  11. Rich people choose to get paid based on results. Poor people choose to get paid based on time.
  12. Rich people think “both.” Poor people think “either/or.”
  13. Rich people focus on their net worth. Poor people focus on their working income.
  14. Rich people manage their money well. Poor people mismanage their money well.
  15. Rich people have their money work hard for them. Poor people work hard for their money.
  16. Rich people act in spite of fear. Poor people let fear stop them.
  17. Rich people constantly learn and grow. Poor people think they already know.

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Dabi dabi

August 25, 2007
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There is a great sample of “interruption marketing” going on Turkish TV these days. Of course its already flooded with yelling ads, but I found the saddest one. It’s “dabi dabi” something… I couldn’t figure out much from this ad. It literally yells something, there’s a boy eating something, and for a second there are two packets of something. Absolutely blurry, absolutely interrupting, totally loser. Who would want to eat a product “something”? These guys could hire a marketing specialist that would save them thousands and a lot of time. But why bother, just “dobi dobi”…


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The warmth of KVN

August 25, 2007
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The KVN is a TV show, going on since 1961. But it has grown into a movement that embrases anyone who speaks Russian and believes in true liberty. Two weeks ago the AT&T jammed the anti-Bush lyrics during a live webcast. And a few minutes ago a saw a regular KVN player make a joke about Putin, and yeah, their president was right in front of her (it was KVN’s 45th birthday). This show authencity of this great country, and humility of Mr. Putin.

I belive KVN is one of the reasons we enjoy a market economy right now. KVN is the reason we have a different mindset about life. We believe in true freedom and liberty. And we live in a free country. Yes, freedoms differ from country to country. However, its important to see beyond official marketing and distinguish the true love. In short, if Bush visited the concert and heard the song that would be a great marketing move. But you can’t fake love, can you?


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Let’s become dreamers

August 20, 2007
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Turkmens have a strange habit of settling for average. Average education, average job, average life… Even our enterpreneurship follows the true and tried patterns; a video rental, a taxi, a store. We all settle for good enough. And that’s why we don’t produce new ideas or new products. As a programmer I can say this; yes we produce small applications, but never a new programming language or new logic.

We let foreign lifestyle, foreign companies, foreign products to enslave us. One of biggest reasons: Following instead of thinking. Copying instead of designing. Whining instead of acting.
We are not engineers, we’re technicians. We’re musicians that don’t write music. Our singers make remixes while they should be touching our souls.

We are the only reason of our unsuccessful lives. It’s the little man within us who in fear and agony resists to live. Yes, we stopped living. We have become robotic USD chasers, while we should be thinking of new ways to earn money. New ways to spend our lives, with creativity, fun and challenge. Let’s dream together; let’s help our community, let’s find out ways to improve Turkmenistan, let’s find simple and great solutions, let’s not focus on USD pieces of paper, let’s focus on innovations and inventions. Let’s become dreamers. And not only local dreamers. Who says a Turkmen can’t change a world?

If we don’t become a knowledge society that creates intellectual property, then we will be poor as soon as the oil and gas reserves finish. Period.


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The Huggies jeans diapers

August 19, 2007
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Yes, Huggies made “jeans” diapers. So what? There are like bzillions of products popping out even in Ashgbat these days. Arriving from Istanbul, Hong-Kong, Dubai, Moscow… I’m trying to imagine the trade in Turkmenistan when Avaza resort gets built anew, it will certainly boom again to a certain degree. So, why Huggies diapers matter? Well once your baby wears this new diaper, she can walk around without having to wear something over it. Hey a great solution, lets all make diapers like that?

But this won’t happen, unless the idea spreads like a virus. This product will be forgotten as well. Too many products, too short life. Read Seth Godin’s “Ideavirus” to understand the truth about ideas.
Download it here
An Ideavirus question: Why so many Toyotas and so few iPods in Turkmenistan?


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Reading at changethis.com saves me time & money

August 19, 2007
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“You wasted $150,000 on an education you coulda got for a buck fifty in late charges at the public library.” – Will Hunting (played by Matt Damon), Good Will Hunting

There is so much to read at changethis.com. And it savoured my week. And this reading will take a lot of my time, and keep earning me back much more time 😀 The tips at changethis.com are not magic, they might not help unless you’ve experienced bad projects, jobs, loss, victory, successful projects. If you need them, they will help you, otherwise probably just bore you 🙂

The Personal MBA link that I got from Seth Godin’s blog got me thinking: The MCT Agency in Ashgbat is offering me a great deal: a training session just for 300.000 Turkmen manats, which is about $12 bucks only. On the other hand I can find all the best stuff at the Web, for example at Change This or Tom Peters’ blog.

The truth is; if you can’t use Web effectively you will keep spending money on knowledge that could be found free on the Web. I’m not picking on MCT Agency, they’re a great company doing great things out there for our people. Not everyone is a Web addict like me, normal people will learn more normal ways. But if you are young and Web savvy, then don’t spend money on books and free knowledge anymore. You can get a better deal on the Web.


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Inspiration

August 13, 2007
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The first inspiration was taken from the 37signals.com, which was further amplified by seth godin’s Ideavirus and Bootstrapper’s Bible (sethgodin.com, don’t forget to check the blog). Then further reading at tompeters.com and of course the sense of “I need to find true ways of management, marketing and software engineering” that I got infected with at university, got me to this point; old tactics are not even OK anymore. I need to find a way to get out of corporate mess, loser thinking and further mistakes. On my way to true marketing & other goodies, I will post links to free ebooks here, and recommend the best ones.
However there’s already a great list at changethis.com. I recommend most of the books and manifestos there. Good luck!


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Welcome to my innovative blog

August 13, 2007
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Surely the time has come to renovate the design of this blog, since it no longer belongs to web-design. Its now about innovative marketing, management and software engineering logic. Everything is free, no strings attached. It’s no longer a business website! Its a discussion point for everyting new in marketing; from guerilla marketing to word-of-mouse. Enjoy!


Posted in Innovative News